Who doesn’t want to feel great, inside and outside?
A fundamental shift in how we think about health, disease and aging is taking place and it’s called wellness.
Wellness is no fad or passing fancy. This shift is a social movement, and much like the “green” movement changed the way we think about energy usage and recycling, it is changing how people across all age groups eat, exercise and spend their time and their money. The customer base is huge and continues to grow.
The growth in the health and wellness industry is phenomenal. Consider these numbers: Revenues are up by 4.5 percent to 156 million this year,” says Colin McIlheny, Global Research Director at Price Waterhouse Cooper. ISPA also reported that employment in the industry has also held steady, with full-time employment estimating to have risen 9.3% to 160,100 reported in May 2012.
Scheduling a spa massage was once about pampering — today it is as much about prevention. Our lives are stressful, and we have a much better understanding of how chronic stress affects our health. Finding healthy ways to unwind is more and more an important part of a balanced lifestyle.
That’s where Planet Beach Contempo Spas come in. Planet Beach taps into two key wellness trends: stress-reduction treatments and wellness products. A Contempo Spa is a neighborhood wellness center, a one-stop, membership spa that provides unlimited access to services for a monthly fee.
All the services are in private rooms and are fully, self-automated. Wellness treatments include facials, a detoxifying sauna, rejuvenating hand therapy, oxygen therapy, guided meditation, therapeutic massage, weight management treatments and spray tans, UV therapy and so much more. The spas also carry a number of proprietary and national nutrition, skincare and take-home spa products lines.
The Contempo Spa concept connects with customers because it delivers what they want:
- Convenient, less expensive services
- Somewhere to relax and recharge
- Privacy, no need for an attendant
- Innovative technology
- Reciprocal membership-based offering
- A place to escape the everyday grind
1 in 4 People Has Visited a Day Spa
ISPA estimates that one of every four people has been to a spa. Men now make up more than 30 percent of spa-goers. The so-called Millennials, born in the 1980s, are making spas a regular part of their lives. In the United States, 78 million baby boomers are getting ready to hit their 60s. As this group ages, the need for Contempo Spa services will skyrocket.
We may be getting older, but who says we have to look and feel it?
For the story of Planet Beach Contempo Spa(s), click “Next Step” below.