Spa franchises meet demands of new wave of health-conscious thinkers

‘Total wellness’ is the new key phrase in the health industry. As baby boomers age, they are seeking natural approaches to boosting their health.

Spa franchises are reaping the benefits of the increase in health awareness. The spa industry is seeing an influx in its customer base with people looking to increase their energy, stamina and improve their overall fitness.

Check out the top three reasons to research spa franchises as your next business opportunity.

Increased health consciousness. More people are seeking a holistic approach to health and wellness. Research shows spa services help greatly reduce stress, which helps people live healthier, happy lives. People are becoming more aware of the fact that the mind needs rejuvenation just as much as the body — and spa services can help unknot muscles and relieve tension. Just as the “green” movement changed the way people think about energy usage and recycling, the move toward total wellness has changed how people eat, exercise and live. The new wave of health-conscious thinkers has tremendously increased the customer base of all spa franchises, including Planet Beach.

Health and wellness industry boom. In a time of rising healthcare costs and aging baby boomers, living a healthy lifestyle has transformed spa and wellness services from luxury to necessity. Traditional spa services, with their pricey one-time visits, can be cost prohibitive.  Planet Beach’s membership-based approach means that customers can get a massage before their muscles knot. That’s good for franchise owners, too.

Memberships eliminate worry. Membership-based franchises provide a greater sense of security for business owners. With this model, owners have a steady, reliable stream of revenue each month from customers who pay a monthly fee for memberships. No matter the current financial climate, membership-based franchises can set and maintain financial benchmarks. It’s a simpler, consistent way to manage finances.

“One of the biggest challenges is being able to project what you’re going to sell,” said David Mesa, vice president of international development at Planet Beach. “With membership-based franchises, you literally know in advance what you can expect on the first of every month.”