Planet Beach franchise owners discuss what makes the company unique
Sara and Price Rauch bought their Planet Beach franchise in Manhattan, Kan., five years ago — and there’s still nothing else like it in town.
Planet Beach Contempo Spa’s automated spa services allow customers to pamper themselves on a budget, which has given the Rauches a big competitive advantage. Manhattan is home to both Kansas State University and the Fort Riley Army post, so a lot of people there want to care for their bodies but can’t afford traditional day spa treatment.
“We do really well,” Sara Rauch says. The couple’s location consistently ranks among the top 10 Planet Beach franchises, and they’re happy to share tips with other franchisees.
The Rauches learned about Planet Beach online. Price Rauch had already owned a pizza franchise and was impressed by Planet Beach’s leadership team.
“They see changes going on and move on those changes to keep us ahead of the game,” he says.
Planet Beach CEO Stephen Smith started the business in 1994 as a tanning salon. Ten years later, he began adding services to transform Planet Beach into an automated day spa, which provides members a full range of services at a fraction of the cost of a traditional spa.
Because the services are automated, private and much less expensive, Price Rauch says that Planet Beach is really “in their own realm” within the day spa industry.
Sara Rauch said their location has about 450 members, each of whom visits about three times a week and uses an average of four services during each visit. Many customers also buy skincare products to use during the treatments, which saves customers a trip and maximizes franchise owners’ profits.
The most popular services at their location include hydration therapy, Mystic spray tanning and facial therapies.
To learn more about Planet Beach’s business and therapies, and to find out why the company is a great small business opportunity, visit myplanetbeachfranchise.com.